Avi Shankar

Currently, I am Professor of Consumer Research in the School of Management at the University of Bath and Visiting Professor at Stockholm University Business School. I joined Bath in 2006 as Senior Lecturer and was promoted to full Professor in 2012. Prior to joining Bath, I worked at the University of Exeter, where I also gained my PhD in consumer research.

I’m interested in what people do with stuff and what stuff does to people. How do people use stuff, what does this stuff mean to them, how is this stuff integrated into their everyday lives and what does this stuff do to or for them? And by stuff, I’m not limited to just studying the material or tangible things you can buy in shops, but also leisure activities, like dance or surf culture, or anything that provides us with an experience – pleasant or unpleasant.