Aviva Tugendhaft

Deputy Director, PRICELESS, Faculty of Health Sciences, School of Public Health, University of the Witwatersrand

Aviva is Deputy Director at PRICELESS SA (Priority Cost Effective Lessons for System Strengthening) based in the Wits/MRC Agincourt Unit at the Wits School of Public Health. (www.pricelesssa.ac.za).
PRICELESS is a research programme providing information on “Best Buys” for public health using SA data. Analyses show how scarce resources, can be used effectively and efficiently to have the most impact on population health. PRICELESS also demonstrates how to achieve better health through the use of fiscal, legislative and regulatory levers.
Aviva is a Health Sociologist and also has a degree in Law and Political Science. Prior to joining PRICELESS she worked in the NGO and public sectors where she was involved in programme and policy analysis and development, specifically with regard to community health initiatives. She also worked in the private sector as a consultant for the development of workplace wellness programmers. Aviva is involved in all research projects at PRICELESS related to non communicable diseases and maternal and child health. Her current work focuses on applying tools to engage the public in priority setting for health in SA.


  • –present
    Senior researcher at Priceless (Priority Cost Effective Lessons for System Strengthening) , University of the Witwatersrand