Bernadette Kamleitner

I am a psychologist and professor of Marketing with focus on Consumer Behaior at Vienna University of Economics and Business where I head the Institute for Marketing & Consumer Research. My research focuses on how consumers feel about and interact with their assets. I put a particular focus on experiences of ownership and financial decisions. In addition to my academic research I consult for companies and institutions of different sizes and am president of WWG Forum Marketing.

Experience

  • 2015–present
    President, WWG Forum Marketing
  • 2012–present
    Professor, Vienna University of Economics and Business