Bernardo Figueiredo is an Associate Professor of Marketing and a researcher of consumer culture and market dynamics in the School of Economics, Finance and Marketing, at RMIT University in Australia. His research focus on understanding how the globalization of markets and cultures shapes consumption and marketing practices.
After earning his PhD from the University of New South Wales, Bernardo worked in the Consumption, Culture and Commerce group at the University of Southern Denmark. He currently works for RMIT University.
Bernardo's research interests span consumer culture and Transformative Consumer research (i.e. research for the well-being of consumers, citizens and markets), with projects on value creation, collaborative networks, mobility, cultural branding, customer experience, developing markets, and the sociocultural analysis of the broad categories that underpin consumption such as gender, age, ethnicity and class.
Dr. Figueiredo's research has been awarded various prestigious international awards and been published in the leading journals in marketing and business.
He started his career working in marketing and branding for multinationals like Procter and Gamble and Unilever, as a Science and Technology analyst for reporting to the Brazilian Government and running businesses in the art, events and culture industry.