Lecturer in Social Psychology, York St John University

I have a background in psychology (BA, PhD) and sociology (BA, MA, PhD) and I'm generally interested in the role language plays in social interaction.
Currently, I research persuasion and resistance in sales and service encounters. I study real-life commercial interactions (such as 'cold' calls) with the aim of uncovering how salespeople use language to persuade customers to purchase their products and services and how customers respond to these persuasive attempts.


  • –present
    Lecturer, York St John University


  • 2018 
    Loughborough University, PhD / Social Psychology
  • 2013 
    University of Bucharest, PhD / Sociology