Boryana V Dimitrova

Clinical Professor of Marketing, Drexel University

Boryana earned her PhD in Marketing from Drexel University, Philadelphia, PA and her B.S. (majors: Marketing; International Business and Trade) from Saint Peter's University, Jersey City, NJ.

Boryana's research interests are in the areas of Global Marketing, Interorganizational Relationships, and Marketing Channels. Boryana's research has appeared in academic journals such as the Journal of International Marketing, Journal of Marketing Channels, Journal of Historical Research and Marketing, Journal of Euromarketing, International Marketing Review, and International Review of Retail, Distributions, and Consumer Research. Boryana has also presented here research at national and international conferences.

Boryana teaches undergraduate and MBA classes both face-to-face and online. Some of the courses Boryana has taught are Brand and Reputation Management, Introduction to Marketing, Marketing Research, Consumer Behavior, New Product Development, Services Marketing, and Global Marketing.

Experience

  • –present
    Clinical Professor of Marketing, Drexel University