Dr. Boatwright is a two-time graduate of Clemson University, and recently completed his doctoral studies at the University of Tennessee, Knoxville in Communication and Information with an emphasis in Advertising and Public Relations. His research focus examines the intersection of sports, social media, and opinion leadership. Dr. Boatwright also serves as the Director of the Social Media Listening Center in the Department of Communication. He has published original research in Public Relations Review, The Journal of Contingencies and Crisis Management, Computers in Human Behavior, The Journal of Public Interest Communication, and the Southern Communication Journal. He is an active member of the National Communication Association and the Southern States Communication Association.