Menu Close
Professor of Tourism, Victoria University

Brian is a Professor of Tourism in Victoria University's School of International Business & has held various senior University roles including Pro Vice-Chancellor. He is Editor-in-chief of the journal Tourism, Culture and Communication. His research expertise is in the field of tourism marketing with an emphasis on cultural dimensions and emerging Asia-Pacific markets. He has been a Visiting Professor in Italy, the USA and Hong Kong and has consulted extensively to international agencies in the areas of tourism human resource development and marketing. As a Board member of Destination Melbourne & chair of mentors in the Victorian Tourism Awards, he is actively involved in efforts to build Melbourne's strengths as both a liveable and "visitable" city. He is committed to strengthening relationships between the tourism industry and tourism educators in universities, vocational providers and hotel schools and is Chair of the Academic Board at the Blue Mountains International Hotel Management School.


  • 2010–present
    Board Member (Non-Executive), Destination Melbourne
  • 2012–2012
    Professsor of Tourism, School of International Business, Victoria University
  • 2010–2011
    Pro Vice Chancellor (Industry & Community), Victoria University
  • 2007–2010
    Program Director, Office of the Pro Vice-Chancellor (Institutional Services), Victoria University
  • 1998–2007
    Professor & Head, School of Hospitality, Tourism & Marketing, Victoria University


  • 1995 
    Monash University, Australia, PhD in Tourism
  • 1980 
    Strathclyde University, Glasgow, UK, MSc in Tourism
  • 1979 
    Aberdeen University, UK, MA (Hons)


  • 2010
    Tourism Service Experiences in Vietnam (with Truong, T-H) , Nova Science Publishers, Hauppauge NY, USA
  • 2005
    Cases Studies in Tourism & Hospitality Marketing,(with Harris, R. & Jago, L.K), Pearson Australia, Melbourne
  • 1999
    Asia-Pacific Tourism: Regional Co-operation, Planning & Development (with Kee, P), Hospitality Press, Melbourne
  • 1997
    Creating Islands Resorts, Routledge Advances in Tourism Series Routledge, London

Grants and Contracts

  • 2010
    Effective Learning and Information Channels for Small and Medium Tourism Enterprises
    Principal Investigator (with Breen and Walker)
    Funding Source:
    Sustainable Tourism CRC
  • 2010
    International Education Visitation – Tourism Opportunities
    Principal Investigator (with Davidson et al)
    Funding Source:
    Sustainable Tourism CRC
  • 2010
    Tourism and Migration in Australia 1990-2005
    Principal Investigator (with Dwyer et al)
    Funding Source:
    Sustainable Tourism CRC
  • 2003
    Unethical Practices in the China, Korea and Taiwan Inbound Tourism
    Principal Investigator (with Dwyer et al)
    Funding Source:
    Australian Council of Tourism Ministers/STCRC

Research Areas

  • Tourism (1506)
  • Tourism Policy (160513)
  • Tourism Marketing (150604)
  • Tourism Economics (140216)


Fellow, International Academy for the Study of Tourism
Fellow, Council of Australian University Tourism & Hospitality Education
Mentoring Chair, Victorian Tourism Awards
Assessment Chair, International Centre of Excellence for Tourism Education