Brian is a Professor of Tourism in Victoria University's School of International Business & has held various senior University roles including Pro Vice-Chancellor. He is Editor-in-chief of the journal Tourism, Culture and Communication. His research expertise is in the field of tourism marketing with an emphasis on cultural dimensions and emerging Asia-Pacific markets. He has been a Visiting Professor in Italy, the USA and Hong Kong and has consulted extensively to international agencies in the areas of tourism human resource development and marketing. As a Board member of Destination Melbourne & chair of mentors in the Victorian Tourism Awards, he is actively involved in efforts to build Melbourne's strengths as both a liveable and "visitable" city. He is committed to strengthening relationships between the tourism industry and tourism educators in universities, vocational providers and hotel schools and is Chair of the Academic Board at the Blue Mountains International Hotel Management School.
Experience
2010–present
Board Member (Non-Executive), Destination Melbourne
2012–2012
Professsor of Tourism, School of International Business, Victoria University
2010–2011
Pro Vice Chancellor (Industry & Community), Victoria University
2007–2010
Program Director, Office of the Pro Vice-Chancellor (Institutional Services), Victoria University
1998–2007
Professor & Head, School of Hospitality, Tourism & Marketing, Victoria University
Education
1995
Monash University, Australia, PhD in Tourism
1980
Strathclyde University, Glasgow, UK, MSc in Tourism
1979
Aberdeen University, UK, MA (Hons)
Publications
2010
Tourism Service Experiences in Vietnam (with Truong, T-H) , Nova Science Publishers, Hauppauge NY, USA
2005
Cases Studies in Tourism & Hospitality Marketing,(with Harris, R. & Jago, L.K), Pearson Australia, Melbourne
Creating Islands Resorts, Routledge Advances in Tourism Series Routledge, London
Grants and Contracts
2010
Effective Learning and Information Channels for Small and Medium Tourism Enterprises
Role:
Principal Investigator (with Breen and Walker)
Funding Source:
Sustainable Tourism CRC
2010
International Education Visitation – Tourism Opportunities
Role:
Principal Investigator (with Davidson et al)
Funding Source:
Sustainable Tourism CRC
2010
Tourism and Migration in Australia 1990-2005
Role:
Principal Investigator (with Dwyer et al)
Funding Source:
Sustainable Tourism CRC
2003
Unethical Practices in the China, Korea and Taiwan Inbound Tourism
Role:
Principal Investigator (with Dwyer et al)
Funding Source:
Australian Council of Tourism Ministers/STCRC
Research Areas
Tourism (1506)
Tourism Policy (160513)
Tourism Marketing (150604)
Tourism Economics (140216)
Honours
Fellow, International Academy for the Study of Tourism
Fellow, Council of Australian University Tourism & Hospitality Education
Mentoring Chair, Victorian Tourism Awards
Assessment Chair, International Centre of Excellence for Tourism Education