Brian Zikmund-Fisher

Associate Professor of Health Behavior and Health Education, Associate Director of the Center for Bioethics and Social Sciences in Medicine, University of Michigan

My training is a combination of decision psychology and behavioral economics, and I have spent about 15 years focused on medical decision making and health and environmental risk communication. I have published over 100 articles and book chapters on individuals’ ability to use data to inform choices about health and medical risks. My research focuses on the ways to make health data more useful and intuitively meaningful, the effects of numeracy (people's ability to use numbers) on health communications, and the role of narratives (stories) in effective health and science communication.

Experience

  • 2014–present
    Associate Professor of Health Behavior & Health Education, University of Michigan
  • 2009–2014
    Assistant Professor of Health Behavior & Health Education, University of Michigan

Education

  • 2002 
    Carnegie Mellon University, PhD (Behavioral Decision Theory)