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Brooke W. McKeever

Associate Professor, University of South Carolina

I conduct research on strategic communication that aims to mobilize publics and improve health and social conditions. More specifically, my research focuses on health communication and nonprofit public relations, including advocacy and fundraising. For example, I have conducted research on media coverage and social media communication related to vaccines, the "rage donation" trend following President Trump's election, and more. My faculty bio is at the link below, and I am also on ResearchGate and other sites. Please reach out if I can be of assistance. Thank you.


  • –present
    Associate Professor and MMC Program Coordinator, University of South Carolina


  • 2011 
    University or North Carolina at Chapel Hill , Ph.D. in Mass Communication and Certificate in Interdisciplinary Health Communication