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Brooke W. McKeever

Associate Professor of Communication, University of South Carolina

Brooke W. McKeever conducts research on strategic communication that aims to mobilize the public and improve health and social conditions. More specifically, her research focuses on health communication and nonprofit public relations, including advocacy and fundraising. For example, she has conducted research on media coverage and social media communication related to vaccines, the "rage donation" trend following President Trump's election, and more.


  • –present
    Associate Professor and MMC Program Coordinator, University of South Carolina


  • 2011 
    University or North Carolina at Chapel Hill , Ph.D. in Mass Communication and Certificate in Interdisciplinary Health Communication