Burton St. John III researches public relations and the management of risk and crisis. He is the author of the 2017 book "Public Relations and the Corporate Persona: The Rise of the Affinitive Organization" (Routledge), a finalist for AEJMC's 2018 Tankard Book Award. He is also co-author of the 2017 book "Crisis Communication and Crisis Management: An Ethical Approach" (Sage) and has published six other books since 2010, along with numerous journal articles.
Prior to his arrival at CU-Boulder, he worked in public relations for 15 years, followed by a 13-year stint as a professor at Old Dominion University.