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Carey K. Morewedge

(He / him)
Professor of Marketing and Everett W. Lord Distinguished Faculty Scholar, Boston University

Carey K. Morewedge researches how high-level cognitive processes such as memory, attention, and mental imagery influence consequential human judgments and decisions. His research is distinctive in elucidating how these basic processes influence judgments of utility – the value or pleasure that experiences provide – often more than the physical properties or market value of experiences. Judgments of utility are consequential as they determine which experiences people choose, how much of experiences they choose to have, and how much money, time, and effort they will spend to acquire or avoid them.


  • 2014–present
    Professor, Questrom School of Business, Boston University


  • 2006 
    Harvard University, Ph.D., Social Psychology