Carl-Philip Ahlbom

Prize Fellow in Management, University of Bath

I spend most of my time working as a researcher at the University of Bath, School of Management. I have a passion for retail marketing and retailing in general. I just like to make consumers and retail managers happy.

Sensory marketing and (physical) store atmospherics are my primary areas of interest & research, but I am also interested in many other adjacent areas.

Experience

  • –present
    Prize Fellow in Management, University of Bath