I am a PhD in Marketing, specialising in the study of consumer culture. I wrote my thesis on the consumption of extraordinary experiences and what the current trend for endurance running can tell us about contemporary neoliberal culture.
In my spare time, I am a digital activist. My goal is to make people better consumers by advising them how to consume less and more sustainably.
Experience
2019–present
Researcher, Lund University
2012–2019
Doctoral Candidate, Lund University
Education
2019
Lund University School of Economics and Management, PhD
Publications
2019
The Sellable Self: Exploring endurance running as an extraordinary consumption experience, Lund University (Media-Tryck)
2018
On startups and doublethink – resistance and conformity in negotiating the meaning of entrepreneurship, Entrepreneurship & Regional Development, 30(1-2):58-80
2014
The Ethics of the Brand, Ephemera, 14(1): 1-11
2013
Emerging Market (Sub)Systems and Consumption Field Refinement, NA - Advances in Consumer Research (41): 311-315