I am a PhD in Marketing, specialising in the study of consumer culture. I wrote my thesis on the consumption of extraordinary experiences and what the current trend for endurance running can tell us about contemporary neoliberal culture.
In my spare time, I am a digital activist. My goal is to make people better consumers by advising them how to consume less and more sustainably.
Researcher, Lund University
Doctoral Candidate, Lund University
Lund University School of Economics and Management, PhD
The Sellable Self: Exploring endurance running as an extraordinary consumption experience, Lund University (Media-Tryck)
On startups and doublethink – resistance and conformity in negotiating the meaning of entrepreneurship, Entrepreneurship & Regional Development, 30(1-2):58-80
The Ethics of the Brand, Ephemera, 14(1): 1-11
Emerging Market (Sub)Systems and Consumption Field Refinement, NA - Advances in Consumer Research (41): 311-315