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Cassandra Chapman

Lecturer in Marketing & ARC DECRA Fellow, The University of Queensland

Dr Cassandra Chapman holds a PhD in the psychology of charitable giving (University of Queensland) and is now a Lecturer in Marketing and ARC DECRA Fellow, specialised in donor psychology and fundraising.

Having come to academia with a background in nonprofit marketing, Cassandra’s research focuses on the psychology of charitable giving, trust in nonprofits, and public responses to charity scandals. She uses diverse methods to understand when and why donors are more (or less) willing to give to particular causes and the implications such preferences have for how charities communicate.


  • –present
    PhD Candidate in Social Psychology, The University of Queensland


  • 2012 
    University of Auckland, BA (Hons), Psychology
  • 2003 
    University of Otago, BCom, Marketing