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Cassandra Chapman

Having come to academia with a background in nonprofit marketing, Cassandra’s research focuses on the psychology of charitable giving and public perceptions of nonprofits. She uses quantitative and qualitative methods to understand when and why donors are more (or less) willing to give to particular causes and the implications such preferences have for how charities communicate. More broadly, Cassandra is interested in the application of psychological knowledge to social issues.


  • –present
    PhD Candidate in Social Psychology, The University of Queensland


  • 2012 
    University of Auckland, BA (Hons), Psychology
  • 2003 
    University of Otago, BCom, Marketing