Cathy Craig

Cathy Craig is a professor of Experimental Psychology at Ulster University. Over the last 20 years she has published over 100 scientific papers looking at how the brain controls movement. She was the first in the world to use immersive, interactive virtual reality technology to understand decision-making in sport. She has looked at decision making in elite athletes in sports such as football, rugby, cricket and handball but also children with autism, older adults and people with Parkinson’s. She is also CEO and co-founder of INCISIV, a neuro-technology start-up based in Belfast. INCISIV has developed a platform that uses the power of immersive technologies to help people move better so they perform better. CleanSheet is INCISIV’s first product that has been designed to help understand and improve decision-making in goalkeepers. It is currently being used by English Premiership goalkeepers, other football teams across Europe and is also being adapted for field hockey. Working with Scottish Rugby, INCISIV are now working on their next product to help diagnose and rehabilitate players suffering from sports-related concussion.