Chiara Longoni

I am a social scientist and Associate Professor of Marketing at Bocconi University in Milan, Italy. I conduct interdisciplinary, empirical research that investigates adoption of artificial intelligence as a tool for social good, with direct applications for companies, law, and policy. A secondary area of research looks at the determinants of positive behavior change and the drivers of sustainability and climate action. I am the recipient of the 2023 MSI Young Scholar award, the 2022 Journal of Consumer Research Best Article Award and the 2021-22 American Marketing Association Research in Practice Best Article Award. I completed a Ph.D. in marketing at New York University’s Stern School of Business. I also hold a M.S. from Bocconi University, a M.A. in Psychology from New York University, and a M. Phil. in Marketing from New York University’s Stern School of Business.