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PhD Candidate and Lecturer, Loughborough University

PhD Candidate and Lecturer at Loughborough University London in the Institute for Sport Business (ISB). Research focused on the intersection of nation branding, sport, diplomacy and supporter responses to state football ownership structures. Additionally, lecturer on nation branding through the lens of the Sport PR and Communications master's course, featuring guest speakers in sport media, communications and branding, and academia.

Also, have taught in the Department of Marketing Communication and Department of Communication Studies at Emerson College (Boston and Los Angeles). Courses grounded in branding and consumer behaviour theories and models, as well as social empathy to provide a base for students to become not only culturally conscience brand marketers, but globally-responsible-citizens. Courses include guest speakers from various global perspectives that add real world context to consumerism and evolving brand archetypes.


  • 2022–present
    PhD Candidate and Lecturer , Loughborough University London


    University of London, MSc, Marketing Communications
    Texas A&M University, BBA, Marketing