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Principal Lecturer in Tourism and Marketing, University of Brighton

Dr. Clare Weeden is a Principal Lecturer in Tourism and Marketing at the School of Sport and Service Management, University of Brighton, UK. After twelve years in the international hospitality industry, and on completion of an MBA, Clare entered academia at the University of Brighton. In 2008 she completed her PhD at the University of Glasgow. Following the publication of a monograph in 2013 entitled, “Responsible Tourist Behaviour" she co-edited ‘Managing Ethical Consumption in Tourism' with Dr. Karla Boluk. She is currently co-editor for the 2nd edition of Cruise Ship Tourism with Professor Ross Dowling, due for publication in 2016. She is the Tourism Editor for Tourism and Hospitality Research (Sage), and has reviewed articles for many international journals, including Annals of Tourism Research, the European Journal of Marketing, and Tourism Management. Clare's research interests focus on responsible tourism, ethical consumption in tourism, marketing for SMME tour operators, consumer behaviour and cruise tourism. Clare has examined PhDs that explored the role of values in luxury hotel consumption, and the significance of romance in marketing ocean cruise tourism. She is an experienced PhD supervisor. Currently, her doctoral students are studying LGBT family holiday motivations; cruise tourists' perception of risk in decision-making; and sustainable tourism development in Saudi Arabia. Clare welcomes enquiries from all potential candidates interested in these and similar areas within the nexus of ethics, tourism, consumer behaviour, cruise management and marketing.

Research Interests:

Ethical consumption
Responsible tourism
Ethical and responsible tourists
Cruise tourism
The influence of values on the behaviour of pro-social consumers


  • –present
    Principal Lecturer in Tourism and Marketing, University of Brighton


  • 2008 
    University of Glasgow, PhD