Dr Claudia Gonzalez is a marketing lecturer with expertise in marketing and sustainability, digital marketing and brand management. She specialises in brand complexity, brand transformations, brand architecture strategy, corporate branding and digital platforms. Claudia also collaborates with researchers in other areas, particularly consumer behaviour, investigating market disruption and the normalisation of complex consumer practices. Her teaching experience has involved the implementation of blended learning and the development of instructional tools for teaching and learning in large lecture classes. Claudia has experience developing industry relations and conducting field studies in large organisations. Graduating from Catholic University of Chile with a Bachelor in Film and Television, Claudia earned a Master of Business (Advanced) and a PhD from The University of Queensland.