Dr Stavros’ research interests lie predominantly at the intersection of consumption and technology. He has a strong interest in contemporary marketing communications, branding strategy, the business and marketing of sport, the use and impact of social media, and the application of social marketing.
He is the Editor-in-Chief of Sport, Business and Management: An International Journal, he has a scholarship of high level international publications across a variety of discipline areas. These include leading journals, international books and major conferences.
His 2017 co-authored book ‘Brand Fans’ reveals the cutting-edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading organizations, and the transferable lessons that emanate from these practices that are applicable to all brands.