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Daniel K. Maduku

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Lecturer in Marketing Management, University of Johannesburg

I am a researcher and a senior lecturer with the Department of Marketing Management in the School of Consumer Intelligence and Information Systems, University of Johannesburg, South Africa. I hold a PhD in the field of Marketing Management from the same university. My research interests focusses on understanding consumers' behaviour in electronic market environments and on understanding how emerging digital marketing innovations can be harnessed to overcome marketing challenges facing SMEs in developing countries.

Experience

  • –present
    Senior lecturer, Marketing Management

Education

  • 2016 
    University of Johannesburg, PhD (Marketing Management)

Grants and Contracts

  • 2018
    Role:
    Lecturer in Marketing Management
    Funding Source:
    National Research Foundation