Daniel Prince a Professor of Cyber Security at Lancaster University. His research focus is on cyber security risk management and threat intelligence and understanding new forms of offensive cyber attack. He works closely with businesses and the public to support increasing awareness of cyber security issues and what can be done about it. He has been involved in multiple, large scale projects working with SMEs to help them to embed cyber innovation within their organisations - regardless of their sector. He is the programme director for the NCSC certified MSc in Cybersecurity and the new Cyber Security Executive MBA programme.