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Assistant Professor of Marketing, Lehigh University

Danny Zane is an assistant professor of Marketing at Lehigh University. He studies consumer behavior and his research interests include inference making, self-perceptions, and prosocial and ethical decision making. In one stream of research, he examines the psychology behind consumers’ response to sustainable products and social issues. In another stream of research, Professor Zane explores the inferences that consumers draw about both themselves and others based on the experiences they have, such as being distracted by a background advertisement or how much they enjoy a consumption experience.

Professor Zane’s research has appeared in top marketing journals, including the Journal of Consumer Research and Journal of Consumer Psychology. His dissertation received the first-place award in the Mary Kay Inc. Dissertation Proposal Competition sponsored by the Academy of Marketing Science.

Professor Zane holds a Ph.D. in Marketing from The Ohio State University and previously worked as a Marketing Analyst for Harte-Hanks.