Daniele Scarpi

Daniele Scarpi is Associate Professor of Marketing at the University of Bologna, Italy, Ph.D. in Management, MA in Management. His findings appear in several books and textbooks and international peer-reviewed journals (e.g., Journal of Retailing, Journal of Service Research, Marketing Letters, Tourism Management, Journal of Interactive Marketing, Travel Research, Journal of Advertising Research, Journal of Business Research, Industrial Marketing Management, Journal of Interactive Marketing). He is the author of more than 70 papers and conference papers, highly cited by scholars in the field (h-index 16, Scopus).