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Associate Professor of Marketing and Business Ethics, The University of Western Australia

David has held numerous international academic and industry positions in Germany, the Far East, the United States and the United Kingdom together with an executive position at a customer satisfaction management consultancy firm in South Africa. He is currently Associate Professor at the University of Western Australia.

While his research is varied, David’s primary interests are in the domain of macro-marketing focusing in particular on the interface between marketing and quality of life (QOL), self determination theory and the psychology of consumption.

David serves on many editorial boards and was awarded ‘Distinguished Research Fellow’ of the International Society for Quality of Life Studies (ISQOLS) in 2010 for his contributions to QOL research.


  • –present
    Associate Professor of Marketing and Business Ethics, University of Western Australia


  • 1995 
    University of Wales, PhD