David Hugh-Jones is an associate professor at the University of East Anglia's School of Economics. His interests include group identity, the economics of culture, genetics, and his Jack Russell, Roly. His research in genoeconomics involves the analysis of economic topics using genetic data. David holds a PhD in Government from the University of Essex where he was based as a Lecturer in the Department of Government before joining UEA. He has published his work in top journals in Economics (like Games and Economic Behavior) and Political Science (like the Journal of Conflict Resolution). David is the PI of an ESRC Research Grant on “The norm of honesty: empirical studies on school pupils and the UK population”.