Professor David McGillivray holds a Chair in Event and Digital Cultures in the School of Media, Culture and Society at University of the West of Scotland (UWS). His research focuses on two main areas of activity. The first area of interest is the contemporary significance of events and festivals (sporting and cultural) as markers of identity and mechanisms for the achievements of wider economic, social and cultural externalities. The second area relates to the affordances of digital culture, especially related to understandings of digital citizenship, participation and the role of everyday digital media platforms and practices in enabling (or restricting) voices within an increasingly saturated media landscape. He has published extensively on these themes and been involved in research and knowledge exchange activities that take as their focus the affordances of digital culture, including sub-themes of digital citizenship (see digital commonwealth.co.uk), digital participation, digital storytelling and alternative/community media and digital sport media. His latest book project, Digital Leisure Cultures: Critical Perspectives was published in August 2016 with Routledge.