Dr Dawn Branley-Bell is an Associate Professor of Cyberpsychology & Director of the Psychology and Communication Technology Lab (PaCT Lab) at Northumbria University. She is a Medical Research Foundation Fellow, Chartered Psychologist (cPsychol.) and Chair of the British Psychological Society (BPS) Cyberpsychology Section. Dawn specialises in research around social media use, health and wellbeing and online behaviour.