Didier Soopramanien is a Reader in Marketing at the School of Business and Economics, Loughborough University.
Prior to joining Loughborough University, Didier was an Associate Professor at the International Business School of Beijing Foreign Studies University in China from 2012 to 2018, and now holds a visiting professor position at the university. While working in China, Soopramanien received foreign expert funding from the local government and was twice awarded the best teacher award at Beijing Foreign Studies University. Didier was also an assistant professor at Lancaster University from 2002 to 2011.
Soopramanien's research has appeared in the Journal of Business Research, The European Journal of Operational Research, Transportation Research D, Applied Economics and Technological Forecasting and Social Change.