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Dimitrios Buhalis

Professor Dimitrios Buhalis is a Strategic Management and Marketing expert with specialisation in Information Communication Technology applications in the Tourism, Travel, Hospitality and Leisure industries. He is Director of the eTourism Lab and Deputy Director of the International Centre for Tourism and Hospitality Research, at Bournemouth University Business School in England. He is the Editor in Chief of the most established Journal in Tourism: Tourism Review, now and SSCI Journal in its 75th volume and the Editor in Chief of the Encyclopedia of Tourism Management and Marketing. Professor Buhalis has written and co-edited more than 20 books and 250 scientific articles. His research is referenced widely, being the 2nd most cited for tourism and 1st most cited for hospitality 12th on strategy and 29th in Marketing on Google Scholar with more than 47000 citations and h-index 91. His research pioneers smart and ambient intelligence tourism with a particular focus on innovation, entrepreneurship and destination ecosystems management.

Dimitrios current research focus includes: Real-Time and Nowness, Smart Tourism and Smart Hospitality, Social Media Context and Mobile Marketing (SoCoMo), Augmented Reality, Technology-enhanced Experience Management and Personalisation, Reputation and Social Media Strategies, Accessibility and Special Diet (Allergens) Tourism. Professor Buhalis is a well known international speaker on trends, technology, marketing, tourism and Hospitality and works closely with the United Nations World Tourism Organisation (UNWTO). Professor Buhalis is an inspirational forward thinker that undertakes cutting edge research, develops innovations and makes a major impact on global society. He works closely with the international tourism industry and is supporting tourism and hospitality organisations around the world with strategic marketing innovations using cutting edge technologies. For more information, books, articles and presentations see

Dimitrios is a Founding Member and past President (2010-2014) of the International Federation for Information Technologies in Travel and Tourism (IFITT). He served as the First Vice President of the International Academy for the Study of Tourism (2017-2019). He also served as an Executive Board Member of the United Nations World Tourism Organisation (UNWTO) Affiliate Members for the periods 2013-2015 and 2017-2019. Professor Dimitrios Buhalis is a renown international speaker and conference facilitator. He frequently delivers keynote presentations, speeches, seminars and workshops in both academic and professional conferences globally. He has close collaborations with industry, governments and international organisations ensuring his conclusions have the utmost relevance and impact on the real world whilst constantly pushing the boundaries of knowledge and academic excellence.


  • –present
    eTourism, Bournemouth University


  • 1996 
    University of Surrey, PhD Tourism Marketing and Technology