Dr. Dominic Thomas works in the Faculty of Business and Economics at Monash University as a Senior Lecturer. He holds a Bachelor’s Degree in Mechanical Engineering, a Master’s in Business Administration (Houston) and a Ph.D. Degree in Marketing (Alberta). His research is primarily driven by how people make judgments and decisions. In addition, he examines the effect of social influence and affect on consumers decision-making processes. His current and recent projects include digital divide, nutrition labeling, loyalty programs, store brands, financial dashboards, and superstitious behavior. His work has been published in journals, including Journal of Retailing, European Journal of Marketing, Journal of Economic Psychology, Psychology and Marketing and Internet Research.