I have been primarily engaged in exploring the relationships between the media, communication and politics as a member of the Loughborough University Centre for Research in Communication and Culture (CRCC) which has undertaken projects on behalf of a range of sponsoring bodies including the BBC Governors/Trust, Electoral Commission and The Guardian.
With LCRC colleagues I have been actively involved in analysing media coverage of recent UK General Election campaigns. I am currently lead editor of the Political Communication series of books, a volume of which has appeared after every election since 1979.
I helped launch the Journal of Political Marketing, serving as its first European Editor and on its editorial board as well as those of the Journal of Public Affairs and the Central European Journal of Communication.
I co-founded and then convened the UK Political Studies Association's Media Politics Group for a decade and subsequently served as Chair of the International Political Science Association’s Research Committee for Political Communication. I served as an expert witness during the UK Competition Commission inquiry into BSkyB’s controversial acquisition of ITV shares.