Donald Lancaster

Director of Studies EMBA; Teaching Fellow, University of Bath

Currently a Director of Studies (EMBA) and Teaching Fellow in Marketing, Donald joined the University recently after an established international advertising career. He has worked in Ad-Agencies big and small, starting in London and expanding to Scotland, then the Middle East, the Far East, and Asia Pacific, back to Germany and finally London again. His clients have included many famous brands including Mars, Unilever, P&G, HSBC, Citi, Beefeater Gin, Stella Artois, Mazda, Toyota and even Aston Martin. He has led agencies for WPP (JWT, Ogilvy) and IPG (Lowe, Lintas) among others and has championed marketing strategy and multi-channel communications, content creation, and evaluation across sectors, cultures and borders. His interests and experience in the field led to guest-lecturing, then doctoral research and now a full-time commitment to enthusing tomorrow’s marketeers.

Experience

  • 2018–present
    Director of Studies, University of Bath
  • –present
    Teaching Fellow, University of Bath

Education

  • 2016 
    Higher Education Academy, FHEA
  • 2016 
    University of Bath, MRes
  • 1977 
    University of Durham, BA

Publications

  • 2018
    Case Study, Brand Management (Beverland)
  • 2017
    'Looking Forward', University of Bath

Honours

Worshipful Company of Marketors 2017 award