Dr Alex Connock is Fellow at the Said Business School, University of Oxford in Management Practice (Marketing) and Lecturer at St Hugh's College Oxford. He also has roles as Visiting Professor at Salford University and tutor of the creative entrepreneurship Master's at National Film and Television School. His PhD was titled 'Optimising video for e-commerce.' He is also founder of TV and digital production company Missile Digital Studios, having previously been managing director at production companies Ten Alps and Endemol Shine North. He is a trustee of UNICEF UK and the Halle Orchestra.