Dr Caitlin Ferreira is a lecturer in Industrial Marketing at Luleå University of Technology and an adjunct associate professor in Marketing at the University of Cape Town. Her research interests pertain to the interface between marketing and entrepreneurship, specifically the changing nature of entrepreneurship and the role of quantitative techniques in aiding business growth. Caitlin has been a research consultant for several years where she assists companies with the successful implementation of research projects. She serves on the editorial boards of international journals and has presented her research at both local and international conferences. She has published in several peer-reviewed journals including the Journal of Marketing Management, Journal of Business Research, International Business Review and the Journal of Product and Brand Management.
Experience
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2021–presentLecturer, Luleå University of Technology
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2019–presentAdjunct associate professor, University of Cape Town
Education
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2021PhD in Industrial Marketing, Luleå University of Technology
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2016Master of Business Science , University of Cape Town
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2014Bachelor of Commerce Honours , University of Cape Town
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2013Bachelor of Business Science, University of Cape Town
Professional Memberships
- Academy of Marketing Sciences
- Cape Town, South Africa
- Article Feed
- ORCID
- Joined
