Eleonora Pantano is Senior Lecturer (Associate Professor) of Marketing at University of Bristol. She held Ph.D. in “Psychology of Programming and Artificial Intelligence” (2008), M.Eng. in Management (2005), and PG Cert in Higher Education Teaching and Supporting Learning (2016). Her findings appear in several books and textbooks, and in international peer-reviewed journals (i.e., Computers in Human Behavior, Tourism Management, Journal of Business Research, Psychology and Marketing). Her papers (more than 80) have also consistently pushed the frontiers in the area of marketing and retailing and have become highly cited by academics in the field (h-index 21, Scopus).