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Elizabeth Castaldo Lundén

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Fulbright Scholar and SweAmfo Research Fellow at USC School of Cinematic Arts, University of Southern California

Elizabeth Castaldo Lundén is a Fulbright Scholar and an Anders Zorn Sweden-America Foundation Research Fellow at USC School of Cinematic Arts, University of Southern California. She holds a doctoral degree in Fashion Studies from Stockholm University, a master of arts in cinema studies from the same institution, and a bachelor of science (hons.) in public relations from U.A.D.E (Universidad Argentina de la Empresa).

Castaldo Lundén has been awarded the Rettig Prize 2024 by the Royal Swedish Academy of Letters, History and Antiquities for her research on the fashion industry and the working functions of the film medium, social analysis in relation to fashion, film and television. The Academy's press release states that "Elizabeth Castaldo Lundén's research, in its wealth of perspective and power, is fundamental to the subject's identity and has given perspective on the possibilities of fashion studies." (Vitterhetsakademin 2024)

Her research explores the media dimensions of the historical liaisons between Hollywood and the fashion industry. She is particularly interested in studying how Hollywood's intermedial reach helped propel the international fashion system through the global circulation of cultural and economic capital.

Castaldo Lundén departs from the study of discourses originating in public relations, advertising, marketing, and other institutional practices to understand how ideas travel into popular culture and manifest in social and cultural phenomena. Her work contributes to the pool of knowledge about the United States's rise to power in the global arena by circulating popular culture to propel consumer culture during the 20th Century. Her research is heavily driven by archival sources and integrates fashion, cinema, and media history.
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Her latest book, Fashion on the Red Carpet: A History of the Oscars, Fashion, and Globalisation, historicizes the Academy Awards' red-carpet phenomenon, tracing the liaison between Hollywood and fashion institutions to explain how public relations campaigns and the media articulated fashion discourses around the Oscars leading to the institutionalization of the red-carpet as a global fashion media event. She is currently writing a book about the history of fashion in newsreels.

Experience

  • 2023–present
    Fulbright Scholar | SweAmfo Research Fellow, University of Southern California
  • 2022–2023
    Assistant Professor, Linnaeus University
  • 2021–2022
    Assistant Professor, Stockholm University
  • 2018–2021
    Lecturer, Stockholm University
  • 2013–2018
    TA/Doctoral candidate, Stockholm University
  • 2000–2003
    Jefe de trabajos prácticos, Universidad Argentina de la Empresa
  • 1998–2000
    Ayudante de Cátedra, Universidad Argentina de la Empresa

Education

  • 2018 
    Stockholm University, Doctor of Philosophy in Fashion Studies
  • 2012 
    Stockholm University, Master of Arts in Cinema Studies
  • 1998 
    Universidad Argentina de la Empresa, Licenciatura en Relaciones Publicas (BSc)

Publications

  • 2023
    “Branding the Oscarcast: The Public Relations Strategies that Established the Academy Awards Ceremony as a Media Spectacle.”, Historical Journal of Film, Radio and Television V. 43, no. 1
  • 2022
    “The Most Famous Costume Designer: Revisiting Edith Head’s Career Through a Contractual Lens.”, Film History 34, no. 4
  • 2021
    Fashion on the Red Carpet: A History of the Oscars, Fashion and Globalisation, Edinburgh University Press
  • 2021
    “Reporting Fashion News: Fashion Moving Images from News Films to Web Series.”, Insights on Fashion Journalism
  • 2020
    “Exploring Fashion as Communication: The Search for a New Fashion History Against the Grain.” , Popular Communication: The International Journal of Media and Culture 18, n. 4
  • 2020
    “Fearless Fashion, Rudi Gernreich.” , Fashion Theory: The Journal of Dress, Body & Culture V. 24, no. 5
  • 2019
    “Användningen av digitala arkiv inom humaniora.” , Humanistiska fakultetens 1919-2019: Nedslag i humaniora
  • 2019
    “Editorial Foreword - Interdisciplinary Approaches to the Study of Fashion and the Moving Image.” , Journal of Film, Fashion, and Consumption Vol. 8 No. 1
  • 2018
    Introduction to “Exploring the Intersections of Fashion, Film and Media.”, Networking Knowledge Vol. 11, no. 1
  • 2016
    “Barbarella’s Wardrobe: Exploring Jacques Fonteray’s Intergalactic Runway.” , Film, Fashion, and Consumption Vol. 5, no. 2
  • 2015
    “Lo Squalo, le strategie di marketing della universal e la costruzione della ‘Jawsmania’.”, Cinergie 7
  • 2014
    “No Oscar for The Oscar? Behind Hollywood’s Walk of Greed.” , Networking Knowledge 7, no. 4

Grants and Contracts

  • 2023
    Fulbright Research Scholar
    Role:
    Main applicant
    Funding Source:
    Fulbright Commission
  • 2023
    Anders Zorn Postdoctoral Research Fellow
    Role:
    Main applicant
    Funding Source:
    Sweden-America Foundation
  • 2020
    Research Grant
    Role:
    Main applicant
    Funding Source:
    Wahlgrenska Stiftelse
  • 2020
    Research grant
    Role:
    Main applicant
    Funding Source:
    Holger och Thyra Lauritzens Stiftelse
  • 2020
    Digital Humanities at Oxford Summer School
    Role:
    Main applicant
    Funding Source:
    Riksbankens Jubileumsfond
  • 2019
    Research grant
    Role:
    Main applicant
    Funding Source:
    Holger och Thyra Lauritzens Stiftelse
  • 2018
    Research grant
    Role:
    Main applicant
    Funding Source:
    Holger och Thyra Lauritzens Stiftelse
  • 2017
    Print cost grant
    Role:
    Main applicant
    Funding Source:
    RunJanne stipendium
  • 2016
    Alvin Achenbaum Travel Grant
    Role:
    Main applicant
    Funding Source:
    Duke University
  • 2016
    Madonna and Michael Marsden Travel Grant
    Role:
    Main applicant
    Funding Source:
    PCA/ACA
  • 2015
    Research initiation grant
    Role:
    co-applicant
    Funding Source:
    Riksbankens Jubileumsfond
  • 2015
    Research grant
    Role:
    Main applicant
    Funding Source:
    Siljeström Stiftelse
  • 2014
    Research grant
    Role:
    Main applicant
    Funding Source:
    Lydia och Emil Kinanders Stiftelse
  • 2014
    Research grant
    Role:
    Main applicant
    Funding Source:
    Knut och Alice Wallenbergs Stiftelse
  • 2013
    Research grant
    Role:
    Main applicant
    Funding Source:
    Holger och Thyra Lauritzens Stiftelse

Professional Memberships

  • Society of Cinema and Media Studies
  • Association of Dress Historians

Honours

Fulbright Scholar, Rettigska Priset 2024