Dr. Emine Sarigöllü is Associate Professor and Academic Director International Management at McGill’s Desautels Faculty of Management. She is also founder of MIM (McGill Institute of Marketing). Dr. Sarigöllü served as Associate Dean responsible from the undergraduate program 2005-2012 and Marketing area coordinator 2000–2006.
Dr. Sarigöllü’s primary research domain is choice. She has investigated choice in both existing and really new products across a variety of contexts and implemented statistical models to analyze the impact of marketing decisions on choice. In this domain, she has also explored the relationship between environmental perceptions, attitudes and behaviors in various cross-cultural contexts. Dr. Sarigöllü has extended her research in this area to examine the relationship between brand awareness, brand equity and market outcome. She won the Alden G. Clayton Doctoral Dissertation Proposal Competition held by the Marketing Science Institute for "A Dissertation Proposal: Patterns of Brand Choice When Consumers Follow a Dynamic Satiation Process: When Does Switching Indicate Satiation?"
Dr. Sarigöllü’s secondary research domain is ethical leadership. Her research addresses the lack of synthesis in this domain and contributes to the literature by bringing together various multidimensional approaches toward developing conceptual and empirical models.
Dr. Sarigöllü’s has extensive international experience in marketing research and survey methodology. She has conducted market research projects for various businesses and organizations including Bell Canada, Le Groupe Jean Coutu, CIBC, Rhone - Poulenc Rorer Canada Inc., and Saint James United Church.
Dr. Sarigöllü’s teaching experience includes Marketing Management, Marketing Research, Survey Design and Techniques, Data-Based Marketing and Customer Response Models courses at the undergraduate and graduate program levels at McGill University, Rutgers University and the Wharton School, University of Pennsylvania. In addition, she has directed executive seminars for private, public and non-profit sector managers and researchers, as well as academicians in North America, Asia, and Europe.
Dr. Sarigöllü has extensive experience in curriculum design and development. At McGill, she has led the first major redesign of the Bachelor of Commerce Program (2005) in over ten years. In addition, she has developed new interdisciplinary programs: International Management Major (2008-2009); Minor in Global Governance, Human Rights & Conflict; and 4 Minors in Management (2006-2008). Dr. Sarigöllü has also led or participated in various international curriculum development projects including Canadian International Development Agency’s projects at People’s University in Beijing, China and INIE in Havana, Cuba, and various others including Bogazici University in Istanbul, Turkey and Royal University for Women in Bahrain.
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