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Senior Lecturer, University of Manchester

Dr Emma Banister is a member of the Work and Equalities Institute, Alliance Manchester Business School, University of Manchester.

Emma is a Senior Lecturer in the Marketing Group. Her research falls into the sub-disciplinary poles of Transformative Consumer Research (consumer research with the potential for societal impact) and Consumer Culture Theory (whereby consumption is explored from a social and cultural point of view).

She is currently co-investigator on a BA/Leverhulme project 'Exploring the transition to fatherhood: Shared Parental Leave and the experiences of new fathers' (with Ben Kerrane, Lancaster University Management School). She is also principle investigator on a research into practice project funded by ESRC IAA, partnered with Working Families and the Fatherhood Institute, and focused on the development of a video casebook which raises awareness of SPL and families' experiences (see

In addition to her major focus on families, fathers and gender equality, Emma is also engaged in research in the following areas:

- Motherhood and consumption (with Prof. Margaret Hogg, Lancaster University)
- Alcohol consumption, with a particular focus on young adult non-drinkers (with Prof. Maria Piacentini, Lancaster University and Dr Anthony Grimes, Manchester)
- Consumption experiences of army spouses (with Dr Helen Bruce, Lancaster University).

Her work appears in Sociological Review, Sociology of Health & Illness, Marketing Theory, Journal of Business Research, European Journal of Marketing, Journal of Marketing Management, Consumption Markets and Culture, and Advances in Consumer Research.

Her research has been referred to in a number of different media outlets including The Guardian, The Telegraph, Huffington Post, Shortlist, Stylist, R4's Thinking Aloud and she has also appeared on Radio 5 Live.


  • –present
    Senior Lecture in Consumer Research, University of Manchester


  • 2001 
    UMIST, PhD