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Former Sessional Academic/Research Assistant, Queensland University of Technology

Emma Potter-Hay is a consultant based in Christchurch, New Zealand.

Formerly, she was a Research Assistant in the QUT Business School and a Sessional Academic in the QUT Digital Media Research Centre. She completed her PhD (titled 'Broadcast, promote, respond, engage: Competing understandings of the purpose and value of social media in an emergency management organisation') through the Digital Media Research Centre in early-2017. Her research was part of the ARC Linkage project ‘Social Media in Times of Crisis: Learning from Recent Natural Disasters to Improve Future Strategies’, and involved an ethnographic study of the Queensland Fire and Emergency Services (QFES), where she spent two years observing and participating in their use of social media.


  • 2013–present
    Sessional Academic, Queensland University of Technology
  • 2016–present
    Research Assistant, Queensland University of Technology


  • 2017 
    Queensland University of Technology, Doctor of Philosophy
  • 2012 
    University of Canterbury, Bachelor of Arts (First Class Honours)