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PhD researcher, Loughborough University

Federico Winer is a doctoral researcher within the Institute for Sport Business. As an entertainment industry leader and former broadcast journalist, he is exploring how different technologies can help the esports ecosystem to create more accurate data.

Federico brings expertise and a deep understanding of how humanities and IT can coexist to the table. He has been working within the media, sports and entertainment sectors since he started his career. He's a highly sought after industry influencer and passionate evangelist in his field. Besides his commitment to the industry, he is a dedicated lecturer at several leading international educational institutions.

Federico holds grades in Journalism and Media (TEA, 2001), Computing Science and Telecommunications (IES, 2004), Humanities (UOC, 2018) and an Executive Master in Business Administrations (EADA/UCLA, 2014).

PhD research description
In the sports and entertainment industries, esports has a global momentum that sets it apart from any other segment of the market. Studies such as that of Merwin and Sugiyama (2018, 4), predict two digits of growth in three areas: audience, prizes and monetization for the period 2018-2022. In this regard, leader consultancy companies such as PwC and Newzoo estimate a growth between 50 to 80% by 2021 (PwC, 2018). The sponsorship and advertising segment accounts for 60% of the industry's income (IAB, 2018), which stands at around 533 million euros per year in 2018. However, the way in which numbers are reported around this Industry is still a dark area in which information is fragmented and not accessible to the different stakeholders in a transparent and accessible way.

The purpose of this research is the search for solutions to the problem of audience measurement and decision of sponsorship investments in esports. The work analyses examples from other industries that have already adopted the use of other technological processes.


  • –present
    PhD researcher, Loughborough University