FRIZKI YULIANTI NURNISYA is a lecturer in the Communication Studies, Universitas Muhammadiyah Yogyakarta – Indonesia since 2009. Frizki has a passion for public relations, particularly ethics, reputation management, and nation branding. A fellowship awardee from PR Indonesia has published books, journals, and articles related to her interests in public relations. She is a member of International Public Relations Associations, Head of Research Division of Perhumas Yogyakarta and now enriching her public relations knowledge by conducting media studies research related to the organization’s efforts to build its image.