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Lecturer in Marketing, Victoria University

Dr Gavin Lees has considerable marketing and management experience having held senior positions as the Marketing Manager for the Palmerston North City Council and as a Business Manager with Radio New Zealand (now The Radio Network). Dr Lees is also a CPM with the Australian Marketing Institute.

In addition to his industry experience, Gavin was also an Assistant Lecturer at Massey University teaching Marketing Management and Sport Marketing. He has also taught as a guest lecturer in Singapore, Malaysia and Kuwait.

His research interests include consumer behaviour; marketing management; empirical generalisationalist research methods and behaviourist theories. He has published articles on radio listening, radio research, financial services, market research and concept testing.

A small selection of refereed journal articles:

Lees, G & Wright, M 2013, 'Does the Duplication of Viewing Law Apply to Radio Listening?', European Journal of Marketing, vol. 47(3)

Winchester, M & Lees, G 2013, 'Do radio stations in New Zealand target successfully?', Australasian Marketing Journal

Brennan, M, & Lees, G 2010, 'A Test of Five Methods for Recruiting a Radio Diary Panel', Australasian Journal of Market & Social Research, vol. 18, no. 1, October

Lees, G, Garland, R & Wright, M 2007, 'Switching Banks: Old bank Gone But Not Forgotten', Journal of Financial Services Marketing, Vol 12(2), 146 - 156

Lees, G & Wright, M 2004, 'The effect of concept formulation on consumer concept evaluations', Journal of Product Innovation Management, 21(6), 389-400


  • 2008–present
    Lecturer, Victoria University


  • 2010 
    Massey University, PhD