George comes from a textile business background in Greece and studied in the UK. He completed his postgraduate studies in Leeds and then went onto his MSc and PhD, which were funded by M&S and their suppliers. George completed his PhD in 1986 and became a lecturer in clothing at Bradford, and he became a fellow of the Science and Technology Agency in Japan in 1991 before returning to Bradford in 1992. He obtained his personal chair in industrial engineering systems at Bradford in 1994 whilst continuing research in textile objective measurement applied at the textile and clothing interface.
In 1999 George joined the School of Textiles and Design as Professor of Textiles and is currently Director of TechniTex and the Faraday Partnership in Technical Textiles. He has always been interested in the interface between textiles and clothing from a number of aspects and has centred the majority of his research around this area, bringing in sensors, control engineering and machine design.