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Giampaolo Viglia

Reader in Marketing, University of Portsmouth

My research interests lie in the areas of pricing, consumer anomalies, and online reviews. Methodologically, I enjoy both quantitative studies and conducting experiments. My approach is interdisciplinary, drawing on economics, management, and psychology.


Pera, R., Viglia, G. and Furlan, R., 2016. Who Am I? How Compelling Self-storytelling Builds Digital Personal Reputation. Journal of Interactive Marketing, 35, 44-55.

Abrate, A. and Viglia, G., 2016. Strategic and tactical price decisions in hotel revenue management. Tourism Management, 55, 123-132.

Viglia, G., Mauri, A. and Carricano, M., 2016. The exploration of hotel reference prices under dynamic pricing scenarios and different forms of competition. International Journal of Hospitality Management, 52, 46-55.

Viglia, G., Furlan, R. and Ladrón-de-Guevara, A., 2014. Please, talk about it! When hotel popularity boosts preferences. International Journal of Hospitality Management, 42, 155-164.


  • –present
    Senior Lecturer in Hospitality Management, Bournemouth University