I am a postdoctoral researcher at the Yale School of Management and Yale Center for Customer Insights. I study consumers' psychological processes on social platforms. Specifically, my research examines how and why consumers share information (such as online reviews) and misinformation (such as fake news), and how these actions affect other consumers, companies, and society at large. I am also interested in designing nudges that help consumers choose healthier and environmentally-friendly food options. To tackle these questions, I employ experimental, computational methods, and meta-analysis. I received my Ph.D in Marketing from the University of Southern California, my MA in Psychology from New York University, and my BA in Business Administration from Bogazici University (Turkey).
Before starting graduate school, I worked in consumer insights at Procter & Gamble and the Estee Lauder Companies. In those roles, I managed different product categories across Europe, Africa, and North America.