Associate Pro Vice-Chancellor, Faculty of Health & Life Sciences, Northumbria University, Newcastle

Greta took her first degree in Psychology at the University of Essex. After completing an ESRC funded PhD she began working as a Senior Research officer at the University of Essex. She came to Northumbria in 2003. Greta is a Professor of Enterprise within the Department of Psychology and is currently Director of Business and Employer Engagement and Director of Healthy Living. Greta is a committee member of the All Party Parliamentary School Food Group; a committee member of the North East of England Branch of the BPS; a member of the National Steering Group for Breakfast Clubs; and co-founder of the Northumbria Newcastle Developmental Psychology Initiative; she has also been an advisor to the Westminster Health and Education Forum.

Greta has led a number of successful knowledge transfer and public engagement events; including British Science Festival Events; a Full of Beans exhibit at the Centre for Life, Newcastle upon Tyne; and an ESRC knowledge exchange conference. She has presented a number of Parliamentary Papers to the Westminster Health and Education Forum; the House of Lords; Annual Westminster Briefing Events and at HRH Prince of Wales, Seeing is Believing Visits. She currently leads a research group investigating the impact of 'holiday hunger' on social, educational, nutritional and economic outcomes in relation to children, families and society.


  • 2003–present
    Professor, Northumbria University