Grzegorz Kapuscinski

Lecturer in Marketing Management, Bournemouth University

Dr Gregory Kapuscinski is a Lecturer in Marketing. He teaches foundations of marketing, consumer behaviour and research methods at the undergraduate level and digital marketing at the postgraduate levels. Gregory’s research interests include consumer research in tourism and media effects. In particular, Gregory’s recent research focuses on the relationship between news media coverage of hazards such as terrorism, and tourist perception of risk and travel behaviour. Gregory has a Doctorate in consumer behaviour and media studies and is supervising doctoral students in the field of disaster management.


  • –present
    Lecturer in Retail Marketing Management, Bournemouth University


  • 2014 
    Bournemouth University, PhD in Consumer Behaviour and Media Studies
  • 2008 
    Brighton University, Ma in Tourism Management


  • 2016
    Tourism Management, News framing effects on destination risk perception
  • 2016
    International Journal of Tourism Research, Personality, Risk Perception, Benefit Sought and Terrorism Effect