Hadley Newman is researching the intersection of human-machine communication, political marketing and voter behavioural intention at Heriot-Watt University. He is Managing Director of Omobono, a digital communications agency head quartered in Cambridge, UK. Hadley leads the Dubai office and has regional responsibility for the Middle East.
Originally from London, Hadley has worked across key communication disciplines in Europe and MENA. He advises clients on the strategic role of digital communications to increase the desirability and value of their brands. Hadley was previously a Director with Cheil Worldwide and is an Elected Fellow of The Royal Society of The Arts.